MSP Success June/July | Page 29

SALES INSIGHTS

Stop Wasting Time And Money On Unqualified

Sitima Fowler , Expert in Residence , Sales & Sales Management , TMT Sitima Fowler turned her small MSP from zero growth and profits to a multimillion-dollar MSP generating over a million in net profit . She then merged with a group of other MSPs to form Iconic IT , where she headed marketing and sales , growing to over $ 25 million before it was sold to Integris . Today , she teaches TMT members how to close big , profitable managed services agreements with ease .

Prospects !

Close More Deals By Using A Process

Designed To Land The Right Customers

Ray Green , Expert In Residence , Sales & Sales Management , TMT Ray Green has been an operator for investment groups , including CEO of a PE-backed company and other contract C-level roles . He was also managing director of small and midsize business at the U . S . Chamber of Commerce . Ray has helped some of the world ' s most successful business coaches execute world-class sales and marketing strategies . He has also coached dozens of solopreneurs on productizing and packaging their services to win better clients at higher rates .

Every MSP wants to land new customers , but you want the right customer for your business .

Would an orthopedic surgeon accept a patient who needs an eye exam ? Or a real estate attorney take on a client who wanted a divorce ? Of course not ! That ’ s why they ask you a series of questions during that initial call — to determine if your needs and resources match their services and costs .
MSPs should take the same approach as any professional services organization and qualify prospects first before taking them on as a client .
MSPSUCCESS . COM | 29