“ Yes , I teach marketing , but more specifically I show MSPs how to take their damned foot off the brake so they can make progress and profit .”
- Robin Robins
Essentially , they are craftsmen who admire , appreciate and love the work they do , seeing their business as a vehicle that provides them with an outlet to do the work they love rather than with an income and profit-producing asset that delivers wealth – which is why they never learn the business end of the business . Doing so would require them to stop doing the technical work they love ( and are comfortable with ) and instead start doing the work they don ’ t like or want to do , including business planning , marketing , hiring , running the financials , creating budgets , etc .
These mindsets are not hardwired as most think and CAN be changed or at least shifted , as I ’ ve witnessed many times over the last 20 years of working with tens of thousands of MSPs , VARs and IT services CEOs who almost unanimously come to me operating as , and thinking like , the “ tech with helpers ,” but who transformed into entrepreneurs who go from broke to very , very wealthy , running profitable , successful and growth-oriented businesses . Yes , I teach marketing , but more specifically I show MSPs how to take their damned foot off the brake so they can make progress and profit . employees . Many clients who ’ ve been with me for over a decade remind me of this frequently now that we ’ re on pace and budgeted for 157 of them this year . That “ foot on the brake ” mentality did nothing but hold me back , making me a LOT more stressed than I am today . Once I took my foot off THAT brake , things started moving in the right direction , proving it was ONLY a stumbling block I chose to trip over and hold me back .
As you ' re moving through the first quarter of the new year , it ' s a worthwhile exercise to take a hard look at what you ’ re avoiding and why . Brakes are useful , but you cannot move forward with your foot pressed down on them , even slightly .
READY TO KICK YOUR GROWTH INTO HIGH GEAR THIS YEAR ?
Join us at this year ’ s Boot Camp to transform your MSP from a slow-poke to a speed demon . Learn from real success stories , uncover the secrets of scaling fast , and leave the brake-pedal mentality behind . Don ’ t let another year pass with your foot on the brake . Scan below to secure your tickets now .
Just recently a member shared with me that he made over $ 1.2 million in personal income from his business this past year , with more growth to come . This is a member who , when he first joined , was mired in break-fix clients , clueless about how to package , price and sell managed services and making less than $ 100,000 a year , working his tail off . I ’ m sure he ’ s still working his tail off , but the work is paying off in a successful climb UP rather than a frustrating gerbilwheel run , where year after year you run harder and faster but get nowhere . A tech with helpers turned entrepreneur .
So , as we move into another year , a question to ponder is where are YOU holding yourself back , your foot firmly on the proverbial brake , taking little to no action and AVOIDING what you know needs to be done ? What baggage should you put down and decide NOT to carry forward into THIS year ?
Years ago , when I didn ’ t know how to recruit , keep and manage great people , I SWORE I ’ d never have more than 10
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer , and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
Robin Robins is the CEO and Founder of TMT . TMT is the parent company of MSP Success .
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