Stand Out In The Wild West Of MSPs Discover how leading MSPs leverage transparency , responsible sales practices , and ethical standards to attract high-quality clients and gain a competitive edge .
STATE OF THE INDUSTRY
Mike Bazar , CRO Vector Choice Technologies
Amy Babinchak , President National Society Of IT Service Providers
Mark Adair , President And CEO Adair Technology
BUILDING
TRUST
In A Lawless Market :
Stand Out In The Wild West Of MSPs Discover how leading MSPs leverage transparency , responsible sales practices , and ethical standards to attract high-quality clients and gain a competitive edge .
BY JENNIFER OLADIPO
Neal Juern , CEO , 7tech
Tommy Thornton , CEO , Automates
Tim Conard , President TS Conard , Inc .
Anyone can hang a shingle and call themselves an MSP , but not everyone plays by the same rules or code of ethics . The fly-by-night operators — known as “ man in the van ” or “ trunk slammers ” who offer “ cheap ” solutions and empty promises — not only undermine trust in the industry but potentially harm clients who rely on MSPs to protect critical data and systems .
“ MSPs are tired of having to compete with unethical , underqualified firms that overstate their abilities ,” says Amy Babinchak , president of the National Society of IT Service Providers ( NSITSP ), a professional association that provides pathways to establishing high standards and ethics in the industry .
Competing against unethical MSPs makes the already hard job of customer acquisition and
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