MSP SUCCESS
LETTER FROM THE CEO
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Taking A
Risk Chance T here
’ s an old parable , often told as a joke , about a devoutly Christian man who learns of a great flood headed his way . One of his neighbors stops by his house with his car and says , “ Better get in . . . the waters are rising fast !” The man says , “ No , I have faith that God will save me .” As the flood waters rise and cover the streets , a man in a canoe paddles by his home and says , “ Get in ! We need to get out of here .” Again , the man turns him down , saying , “ I have faith that God will save me .” Still the waters rise , and the man is now on the roof of his home when a helicopter hovers over and the rescue team shouts down with a megaphone , “ Grab on to the ladder and climb up !” Again , the man refuses , shouting , “ God will save me !”
As expected , the man drowns and finds himself in heaven and asks God , “ Why didn ’ t you save me ?” God responds , “ I did . I sent a car , a boat , and a helicopter . . . ”
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The story is a way of explaining the saying , “ God helps those who help themselves ,” and we shouldn ’ t expect God or anyone else to come and save us without making any effort of our own . As Canadian psychologist , author , and podcaster Jordan Peterson said during my interview with him onstage in April , God is not a “ cosmic butler ” who simply delivers whatever we ask for because of our need .
But more to the point , many business owners will lament their current circumstances — the cheap clients they have , the lazy employees who lack integrity , the tough competition and lack of inbound leads , the slow-to-no growth . But they aren ’ t doing much OTHER than being grumpy and complaining about it , waiting for the “ magic bullet ” that will save them when there ’ s a car , a boat , a helicopter , etc . Not easy ways out of your misery , of course , but ones that require an ego check and a willingness to roll up your sleeves and put in the work required to GET it to succeed .
This month , I ’ m featuring Mario Zaki , CEO of Mazteck IT , who is my current Ambassador to the Industry and TMT Spokesperson . He is one of thousands of MSPs who received a marketing campaign from us ( the proverbial car , boat , and helicopter ) but chose NOT to drown , and instead gave it a chance to work .
I often think about the thousands who are offered the same change to “ level up ,” as Mario would say , but sneer and disregard it . I ’ m sure some think it ’ s a sham , which is understandable with so many “ get-rich-quick gurus ” who are out there hawking their shiny , new easy buttons . Some have deep-rooted beliefs , mostly subconscious , that show a disdain for ALL marketing or
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