CHAMPION MINDSET
Talk Is Influence
Why MSPs Should Take the Mic
Discover how MSP leaders use speaking engagements to attract clients, establish expertise, and grow faster— plus tips to get started with confidence.
BY COLLEEN FRYE
Lisa Shorr, Co-Owner Secure Future Tech Solutions
Corey Kirkendoll, CEO 5K Technical Services
Seana Fippin Founder and CEO Red Box Business Solutions
Fear of public speaking is one of the most common phobias, ahead of heights, spiders, even death.
Yet public speaking is also one of the best ways to connect with prospects in your target market, establish yourself as an authority, and turn your MSP business into an influencer.
“ When you stand on the stage and you help people, they want to do business with you,” says Dave Rendall, keynote speaker, author, and educator.
“ Human nature is to connect with other humans, and there ' s nothing more beautiful than getting up on that stage, presenting, and establishing why you are the IT provider for that audience,” says Lisa Shorr, co-owner of Secure Future Tech Solutions, an MSP in Warwick, Rhode Island, and owner of Shore Success, a personal and corporate branding consultancy.“ This is probably the best tool for generating brand awareness, trust, relationship building, and establishing expertise and credibility within an industry.”
So take a deep breath, put your stage fright aside, and follow these tips for getting on the speaking circuit.
Building Up Your Skills
Early in his engineering career in corporate America, Corey Kirkendoll saw that the ability to present was key to being an influencer.“ So I learned,” says Kirkendoll, CEO of Plano, Texasbased 5K Technical Services and a frequent speaker at both channel events and industry association events.“ I took classes— any public speaking class I could.”
For Seana Fippin, founder and CEO of Red Box Business Solutions, an MSP in Brentwood, California, joining her local Rotary International chapter, and later serving as president,“ lit the fire under me for public speaking. I had to really get smart on public speaking because they ' re very serious about service in this club.” She started by reading The Quick and Easy Way to Public Speaking by Dale Carnegie.
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