Struggling to stand out in a sea of sameness? Learn how to build a powerful, authentic brand that drives trust, connection, AND new business.
CHAMPION MINDSET
The Hidden Revenue Engine Most
MSPs Ignore
Rory Vaden Co-Founder Brand Builders Group
Struggling to stand out in a sea of sameness? Learn how to build a powerful, authentic brand that drives trust, connection, AND new business.
BY JENNIFER OLADIPO
Adam Spencer CEO, 911 IT
Julio Lopez Founder and CEO IT for Education
When you tuned in to the original Dr. Phil show, which aired on network television from 2002 to 2023, you knew what to expect: reallife issues and personal struggles, often confrontational or sensational, overlayed with no-nonsense advice, expert opinion, and audience engagement. It was a brand Phil McGraw, aka“ Dr. Phil,” created with intentionality and authenticity ― and then he embraced it, built on it, and stuck to it( see“ 7 Hard Truths About Growth Every MSP Needs to Hear— From Dr. Phil Himself,” p. 14).
Similarly, building a brand that drives business for your MSP is about creating an identity that makes you stand out. That’ s your unique selling proposition, or USP. It’ s the reason prospects will decide to choose you over the competition( see“ How to Command Above-Average Fees without Suppressing New Client Acquisition,” p. 10). Do you want to be known for fast response? White-glove handholding? Cybersecurity expertise? The fun geeks?
Then you must embrace that identity, reinforce it, and use it to develop authentic connections with prospects
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