Why Work With
MARKETING FEATURE CONT.
Why Work With
3 Major Reasons You’ ll Want To Work With Us Over Any Other MSP Marketing, Coaching Or Peer Group
We Are The Leading Experts In MSP Sales And Marketing Systems
For over 23 years, we’ ve dedicated our company to researching, testing and perfecting productive sales and marketing systems for MSPs and IT services businesses. During that time, we’ ve advised and worked with well over 10,000 IT services companies to develop the campaigns, strategies and advice we deliver, so everything we give you is based on real-world research, implementation and testing with thousands of IT firms. No other marketing, sales or business development firm has our breadth and depth of experience in MSP marketing.
We Have More Documented Client Success Stories Than Any Other Sales And Marketing Company, Period
No other sales, marketing or business development firm can point to as many documented client success stories as we can. If you care about tangible, measurable RESULTS, nobody has a better track record than TMT.
We’ re The ONLY Consulting Firm That Addresses The FULL Client Attraction, Conversion And Monetization Process
Most other consulting firms or MSP industry peer groups focus on only one small aspect of growth and profitability, such as lead generation, the sales process, websites, digital marketing, financial metrics, operational efficiencies, etc.
Our program uses a proprietary“ A. C. E.” framework that addresses ALL aspects of PROFITABLE business growth, from packaging and pricing your services appropriately, professionalizing your account management, to the sales process, building your“ money team”( the sales and marketing department), operational marketing systems, as well as ALL aspects of go-to-market strategies( strategy, budget, plans, campaigns, tools and systems, etc.). This allows us to deliver exponential results, not quick“ pot shots” of growth.
Do You Want This Kind Of
Our Members’ Anticipated Revenue Growth Over The Next Year: 23.7 %
If you are truly ready to make an impact in your business and in your life, now is your chance. It’ s YOUR turn to win.
We look forward to our meeting and to discussing how we can help you grow your business and reach your goals! If you have any questions, do not hesitate to give us a call.
our USP to be what it is today( see the flyer above), dropping the money-back guarantee several years ago to improve the quality of member I was getting— and because our“ more documented client success stories than any other marketing or sales consultant in this industry, period” claim was so strong that removing the guarantee did nothing to suppress sales, increasing the LTV( lifetime value) of our clients because we were no longer dealing with cheapskates, lookyloos, and“ techs with helpers” who were never serious about marketing, sales, and growth to begin with.
43.4 % 32.9 %
Of Members Of Members Of Members
< 10 % 10 %-20 % Percentage Of Growth
20 %+
www. TheMarketingTeam. com
4 Components to a GREAT Unique Selling Proposition
There is a four-point litmus test I’ ve developed for a powerful USP. It must be unique to you; it must have meaningful specifics; it must have a strong appeal to your target market; and it must be defensible before the prospect buys. Let’ s break these down.
1. It must be UNIQUE to you.
Technically, no one else should be able to make the same claim. This is a tough one because anything you create that gives you a unique advantage in marketing will quickly be copied by your competition— or they will at least claim they can deliver the same outcome or the same level of service. That’ s why the next three points are essential to adding depth and credibility to whatever your claim is.
2. It must have meaningful specifics.
One of our members submitted this as their USP:“ We’ ve proven to improve both top-line and bottom-line revenue for our clients.” The problem with this statement is that it lacks specifics and therefore appears to be marketing puffery. Essentially a veneer, it is supposed to look like real wood, but we know it’ s a thin layer of fake wood glued to particle board— and people know the difference once they get a closer look.
That’ s not to say this member was lying or falsifying information. In fact, he had six case studies with metrics to back up his claim. The problem was that his USP statement lacked meaningful specifics. Further, he cannot honestly claim HIS services directly impacted top-line or bottom-line revenue. Top line, or sales, was not an area he could directly impact other than to make sure the sales reps and company could perform. So I suggested he throw that out and instead focus on the specific area he did impact, which was IT costs. More specifically, total cost of ownership. Using that as a metric, his unique selling proposition could be,“ We routinely lower our clients’ IT costs and overall technology spend by 14 % to 31 %.” If we really wanted to get crazy, we could guarantee it:“ We guarantee to lower your overall IT costs by 14 % to 31 %. Call
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