lead , and treat every lead like they are a potential pot of gold until they prove they aren ’ t , this is not for you .
People searching Google this way need help now , so leaving a message and pounding through a phone system ’ s auto-attendant just aren ’ t options . If you don ’ t talk to them immediately , they are on to the next company listed , and you lose that opportunity . After all , if they knew whom to call ( from a referral , let ’ s say ), they wouldn ’ t be on Google searching . So the first person to engage is usually the most likely to get the client .
Fairoaks IT , an MSP client of ours for our digital services , credits PPC for the majority of the 31 brand-new clients they signed last year through digital marketing . They average a “ disappointing ” three to four qualified leads a month for a spend of $ 5,000 + every month ; however , because they are follow-up fanatics , they close 50 % -70 % of these qualified leads and turn them into multi-year contracts .
As I ’ ve already said , these leads aren ’ t cheap . Qualified leads generated via PPC can cost $ 1,200 + on Google and $ 800 + on Bing . But selling multi-year , five- and sixfigure contracts to them quickly makes this source a potential gold mine .
The biggest downside with PPC is that you ’ ll want to hire a professional to handle this for you because of the complexity and how quickly you can burn through cash trying to figure it out .
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer , and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
Robin Robins is the CEO and Founder of TMT . TMT is the parent company of MSP Success .
Next Steps
If you ’ re looking to expand into digital marketing to get highly qualified leads and have $ 2,000 to $ 5,000 a month to dedicate towards getting these clients , you can get a free competitive marketing review from my team .
When you fill in your information , they will run reports showing how you fare online against your biggest competition . They will tell you what you must do to beat them and show you your biggest areas of opportunity and the “ lowhanging fruit .” This a service we usually reserve for our clients as it ’ s time intensive , but if you want to see where you stand versus your competitors , you can get this comparison done for you ( it takes 5 – 7 business days after you enter your info ) free at : TheMarketingTeam . com / report .
Get Your FREE Digital Marketing Report
Discover How Your MSP Stacks Up Against Your Local Competitors In Search , Traffic , Leads And Market Share
We ’ ll create a custom report analyzing your current online footprint compared to three of your biggest competitors and present you with the results so you can see how you can get the leads they are currently getting .
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Request Your Free Report Now At : TheMarketingTeam . com / report
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