For example , back in 2014 , Facebook announced that it would reduce " overly promotional posts " in the News Feed , which meant any post that was overtly promoting a product , sale , event , webinar , etc ., would be suppressed . As you can see from the chart below , it was a financially smart move for Facebook but not so great for social media marketers attempting to use the platform to reach their audience and followers .
This is going on across all platforms because they , like Facebook , are businesses that make money selling paid ads . This is true for Google , X , Instagram , YouTube , LinkedIn , etc .
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Where Should You Spend The Money ?
1 . Retargeting
2 . Custom Audience ( Uploaded Lists )
3 . Pay-Per-Click ( PPC )
Second , the social media space is constantly getting more crowded , and there ’ s stiff competition for attention . Today , you ’ re not just competing with another IT firm ; you ’ re competing with every news outlet , influencer , and advertiser out there selling everything from food delivery to apps .
Does this mean you shouldn ’ t do social media marketing and organic posts ?
No , but it does mean that you need to adjust your expectations for what you are going to get in terms of ROI and leads from purely organic posts on your company page .
How Often Should You Post ?
With our MSP clients , we recommend posting at least three to four times a week on their personal and company pages on Facebook , LinkedIn , and Google Business Profile listing simply for the purpose of not appearing to be a boneyard that is out of business and out of touch .
Prospects , potential new hires , and clients will check your social media pages before deciding to engage . If your page hasn ’ t been updated in weeks ( or even months or years !), that sends a bad signal and is a negative mark against you , particularly because you are a tech company and in the eyes of many people , you should be a “ master ” at digital marketing .
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