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Are You Missing Out ? MSPs Are Sitting on a Backup Goldmine
With data sprawl on the rise and 73 % of businesses considering a switch in backup providers , MSPs have a golden opportunity to rethink their BCDR services and boost recurring revenue .
BY COLLEEN FRYE
Frank DeBenedetto General Manager , MSP Suite , Kaseya
Ryan Rolfsmeier CEO , Simplified IT Solutions
Your customers ’ data is everywhere today — in the cloud , in SaaS and collaboration apps , on endpoints , and on on-site servers . And if for any reason they can ’ t access their data — or worse , lose it — that could put them out of business or seriously damage their reputation .
That ’ s why it ’ s time to rethink your business continuity and disaster recovery ( BCDR ) strategy and the solutions you offer your clients . While backup is table stakes for most MSPs , it ’ s also a potential gold mine that can deliver new recurring revenue in the current world of hybrid environments , multi-cloud , and remote work .
“ If we follow the data , we follow the money ,” says Frank DeBenedetto , general manager , MSP Suite , Kaseya .
Where Is the Data ?
More than 50 % of workloads and applications ( IaaS , PaaS , and SaaS ) run in public cloud environments , according to The State of SaaS Backup and Recovery Report 2025 . The findings , based on a survey of more than 3,000 IT professionals conducted by Backupify , a
Kaseya company , also project that percentage to climb to 61 % over the next two years .
“ There ’ s data sprawl , and budgets are tighter than ever before ,” DeBenedetto notes . “ What we find , too , is that MSPs will end up with a multitude of backup vendors because the data moves all over and they don ’ t view their current provider as adequate to back up where the data has gone .”
What Are the Pain Points ?
At the same time , less than half ( 40 %) of the organizations surveyed are confident in their backup systems ’ ability to protect critical data in the event of a crisis , and 30 % worry their organization doesn ’ t have a good enough backup and recovery solution . Plus , 28 % say their backup and recovery offering has not evolved in five years .
No surprise , then , that 73 % of respondents say they are likely to switch providers in the next 12 months .
For organizations with data in the cloud , nearly 30 % of respondents say it would take days to recover from an incident , and 10 % would need weeks , potentially leading to significant disruptions and downtime .
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