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The 5 Most Common Objections to EDR — and How You Can Overcome Them to Better Protect Your Clients AND Make More Money
Small and medium businesses ( SMBs ) may be increasingly savvy about the need for cybersecurity , but they can still be cheapskates when it comes to spending on advanced security like endpoint detection and response ( EDR ). But can they afford not to ?
According to IBM ’ s Cost of a Data Breach Report 2024 , the average global cost of a data breach jumped 10 % to $ 4.88 million . While that number is obviously lower for SMBs , any financial hit can be devastating to their business .
That ’ s why EDR , which continuously monitors end-user devices ( laptops , desktops , tablets , etc .) to detect and respond to cyberthreats such as ransomware and malware , is essential for SMBs . And according to IDC , 43 % of SMBs today rely on MSPs for EDR .
Point-Counterpoint
You know your MSP clients need EDR , but some may not be convinced . Here are some common objections to EDR solutions and how to address them .
1 . “ We already have anti-virus , isn ’ t that enough ?”
Not anymore . Anti-virus solutions identify and block known threats , but they can miss new or unknown threats . EDR solutions continuously monitor the endpoint for suspicious activity , even if the threat is unknown , and can automatically take actions like isolating infected devices or blocking malicious processes before any damage is done .
2 . “ We ’ re too small to be a target .”
Not true . Cybercriminals target SMBs for several reasons . One , SMBs cannot afford enterprise-level security ; and two , they have valuable information such as customer data , financial records , and intellectual property .
3 . “ It ’ s too expensive .”
It ’ s cheaper than ransomware . According to the State of Ransomware 2024 report from Sophos , 63 % of ransom demands were for $ 1 million or more , with 30 % of demands over $ 5 million .
4 . “ We have cyber insurance , so we ’ re covered .”
Cyber insurance helps you recoup some of your losses when your business is down from a cyber event , but EDR stops that event from happening in the first place . Importantly , many cyber insurance policies require security controls . If yours requires EDR and you don ’ t have it , your claim could be denied .
5 . “ We trust our employees not to click on malicious links .”
Really ? Consider this : According to Proofpoint ’ s 2024 State of the Phish report , “ 71 % of working adults admitted to taking a risky action , such as reusing or sharing a password , clicking on links from unknown senders , or giving credentials to an untrustworthy source . And 96 % of them did so knowing that they were taking a risk .” If your users do click on a malicious link , EDR can detect malware and prevent it from executing .
Now that You ’ ve Got Their Attention
In IDC ’ s Spotlight report , Plugging the Antivirus Gap for Small and Medium-Sized Businesses : Endpoint Detection and Response for Everyone , analyst Mike Jude writes , “ The responsibility lies with managed [ service providers ] that wish to do business within the SMB market to deliver reasonably priced EDR and easy-to-use solutions to their SMB customers .”
With Kaseya 365 Endpoint , MSPs can do just that . For one low-priced subscription , you get everything you need to manage , secure , back up , and automate all your endpoints . The tools are all integrated and live within the unified interface experience of Kaseya 365 Endpoint .
Now you can provide advanced cybersecurity to all your customers — even those who don ’ t want to pay for it — and still make a good profit . Hard to argue with that !
To request a demo of Kaseya 365 Endpoint , scan the QR code or go to : kaseya . com / request-kaseya-365-demo /
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