ENTREPRENEURIAL TOOLBOX
The MSP Scorecard :
10 Metrics Every IT Business Must Track to Prosper and Scale
Think your MSP is growing just because revenue is up ? Think again . These 10 key metrics reveal the true health of your business — helping you maximize profits , retain clients , and scale smarter . Don ’ t guess — measure , analyze , and win .
BY COLLEEN FRYE
Jeff Farr , CEO , Sera-Brynn
You recently onboarded a few new customers , your top line is up , and your newest employee seems competent and happy . So your MSP business is healthy and growing , right ?
Your metrics might tell a different story .
Let ’ s dig deeper . While you did acquire new customers , you lost some too . And although your revenue grew , it was at a pace that ’ s way below best in class . Finally , your new worker is great , but that ’ s what you thought about the tech who just left …
Surprised ? Taking a metrics-based approach to running your MSP business can help you avoid surprises and make better decisions about your service offerings , your clients , and your staff to drive both revenue and profits . Just as analytical decision-making has revolutionized professional sports ( see “ Billy Beane , the Genius Behind Moneyball , Shares His Winning Data Strategy for MSPs – Are You Using It ?” page 16 of this issue ), you can become a winning MSP if you use the right metrics to guide you .
Here are the top 10 metrics successful industry veteran Jeff Farr uses to steer his companies , USA Cyber , an MSP / MSSP , and Sera-Brynn , a compliance advisory and assessment firm .
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