MSFW 2014 eProgram | Page 10

Opening NIGHT ShoP–hop Friday 29 August 5pm – 10pm Only a few days shy of spring, Melbourne Spring Fashion Week launches its extraordinary 2014 program with MSFW: Opening Night Shop-Hop. New to MSFW, this one–night-only shopping event invites you to embrace the thriving retail stores that make our city Australia’s fashion capital. Carrying the latest spring/summer collections, MSFW: Opening Night Shop-Hop Major Partner, Emporium Melbourne and Supporting Partners City Precinct, David Jones, Melbourne Central, H&M at Melbourne’s GPO, Myer, QV Melbourne and The Strand Melbourne come alive for MSFW: Opening Night Shop-Hop. Revive your wardrobe with new season looks from your favourite stores and take advantage of the many exclusive retail offers available on the night. Check-out the brands you love on street runways and explore fantastic in-store activities. Eat out at Melbourne’s celebrated food venues, experience roving entertainment and enjoy local artists. For further details about MSFW: Opening Night Shop-Hop offers, activities and entertainment visit melbourne.vic.gov.au/msfw / 11 / WWW.MELBOURNE.VIC.GOV.AU/MSFW BOOK NOW TICKETMASTER.COM.AU