MS Brochure 2020/21 MASTER-MA-Brochure-2019-20-single | Page 85

Why did you choose to study business analytics?
I wanted to learn what’s behind buzzwords like
Machine Learning and AI. Within the last year
alone, a huge amount of data has been collected.
Transforming this data into insights can change the
economy in a positive way, and it will help in
making better decisions. These technologies can
be used to shape the future and create value for
the whole world.
Which class has had the biggest
impact on you?
The leadership classes have changed me the most.
I’m being pushed outside my comfort zone. Data
people can tend to hide behind a screen and never
learn how to influence people or speak in public.
You can build the greatest models but if you can’t
convince people that it is important to implement
and use it—your model is worth nothing.
What is the biggest challenge facing your
generation?
The irreversible effects of climate change. It’s now
our responsibility to use data in a smart way to
improve the status quo and the future.
What do you want your legacy to be?
I want to be an inspiration for younger people.
It’s very important to have a purpose in life and it
should not be to maximize profit. It should be to
improve efficiency and use the resources that we
have in a smart and effective way. One of those
resources is us as humans. And as a good leader
you drive people to be the best version of
themselves and grow personally.
Laura Schweigert
German
Masters in Business Analytics, Class of 2019
STUDENT STORY
Rewrite
the rules to
find new
solutions