MS Brochure 2020/21 MASTER-MA-Brochure-2019-20-single | Page 27

Hybrid Communications & Theories
New Media Channels & Audiences
New Tech Adoption – VR, AR & IoT
KPIs & Measuring Impact
User-Generated Content & Co-Creation
Public Relations & Crisis Management
Designing Hybrid Marketing Campaigns
Future of Communications
Brand Management Brands as Organizational Assets
Brand Meaning, Architecture & Equity
Brand Extensions & Portfolios
Protecting Brands in Hybrid Environments
Challenger Brands
Brand Activism & Tribal Consumers
Brand Failures & Rejuvenation
Brand Strategy
Innovation & New
Product Development Customer Research & Value Proposition
New Product Development Process
Challenges for Driving Innovation
Innovation Hubs, Incubators & Accelerators
Launching New Products & Services
NPD Failures
Intellectual Property
Collaborative Innovation & Partnerships
Capstone Experience Design Thinking
Platform Design & Research
Data & Agility
Value Propositions
Innovation & Disruption
Strategic Futures
Disruptive Technology Team Challenge
Digital Media & Communications Role of Sales & the Sales Process
Managing & Organizing Sales Teams
Managing Leads, Key Accounts & Clients
Persuasion & Negotiation
Budgeting & Forecasting
Sales Management Technology
After-Sales Function & Support Services
Sales & Business Development Marketing Research
Insights & Trends
Marketing Research Projects & Types
Data Analysis & Decision Making
Introduction to SPSS & R
Designing Research Project Plans
Ethics, Privacy & Limitations
Marketing Analytics & Insights