MS Brochure 2020/21 MASTER-MA-Brochure-2019-20-single | Page 26

24
Masters degree programs
Core courses: Masters in
International Marketing
Immersion Your program begins with a total immersion in Hult’s
uniquely practical approach to education. Get to know
your subject area, yourself, and your classmates
through intensive workshops, lectures, and challenges.
Customer Journey
(Covered in Immersion) Stakeholders, Partners & Contributors
Consumer Behavior & Psychology
STP, Personas & Decision Making
Designing Consumer Experience Journeys
Brands in the New Age
Future of Consumption
Leadership I:
Leadership Skills Growth Mindset & Hult DNA
Emotional Intelligence
Interpersonal & Cross-Cultural Communication
Coaching Skills
Setting Goals & Personal Development Plan
Leadership II:
Negotiation & Persuasion Presentation Skills
Influence & Persuasion
Productivity & Performance in Effective Teams
Inspiring & Motivating Team Members
Psychological Safety in Teams
Marketing Strategy & Execution Organizational vs. Marketing Strategy
Understanding the Competitor Environment
Market Identification & Entry Strategies
Building Dynamic Strategy
Planning for Marketing Impact
Action Plans, Responsibilities & Measures
Contingencies
Marketing & Society Culture, Inclusivity & Diversity
Relationships & CRM
Cause-Related Marketing
3rd Sector Marketing
Marketing for Change
Marketing for Citizens
Public Sector Marketing
Consumption & Marketing Accountability
You’ll study your core courses at your home campus Fall through Spring before moving on to take electives at any Hult campus across the globe in Summer.
Note: Course titles and sequencing are subject to change.