Vendors are providing customized power banks with enhanced
aesthetics to obtain competitive edge. Competitive pressure to offer
quality products at low price is one of the significant challenges for
vendors in this market. Moreover, advancements in the smartphones
such as solar panel fixed over smartphone screens which charges
smartphones when exposed to direct sunlight is expected to impact
the procurement of power banks market in the long run.
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The power banks market is highly fragmented with many regional and
global players in the market. In order to sustain in the competitive
environment, vendors are offering low cost uncertified power banks in
price sensitive regions such as Middle-East and Africa (MEA) and Asia
Pacific. Low or no awareness about the safety standards associated