4
Motoring News
ART AND DESIGN COME
TOGETHER FOR INFINITI
'Artistic brilliance' is the theme that
unites new London-based cultural initiatives by Infiniti.
As work progresses on Infiniti's first
London design studio, the luxury performance brand is also looking to the
arts - by supporting two major London
shows this month where great design
comes as standard.
Infiniti is a sponsor of the London Art
Fair, being held at the Islington Business Design Centre from January 15–19
(with special VIP and media viewings
taking place on Tuesday January 14).
London Art Fair covers Modern British
and contemporary art and includes a
broad spectrum of work from artist collectives and younger emerging galleries through to the large established
galleries of Mayfair.
Infiniti will be on hand to chauffeur all
VIP guests to and from the show
throughout the week, utilising its latest
models such as the all-new Q50 saloon,
the larger Q70 and the design-led
sports utility vehicle the QX70, previously known as the FX.
Special VIP tickets can be won for the
London Art Fair by simply following the
@InfinitiGB Twitter account and
retweeting the specific competition
tweet – closing date Midnight on Thursday 9th January.
Infiniti is also looking to the performing
arts by once again sponsoring Cirque
du Soleil. The innovative troupe's latest trapeze, juggling and dance show,
Quidam, follows a young girl's escape
into the world of imagination. There is
no better place for her thoughts to get
lost in than at the Royal Albert Hall.
The show continues from now until
February 16.
The Infiniti and Cirque du Soleil partnership is a natural fit. Each embodies
the spirit of performance, passion, precision and provocation in order to turn
movement into an art form.
The global partnership between Infiniti
and Cirque du Soleil started in 2010
and has presented big top and arena
shows around the world, delighting audiences with up to 20 simultaneous
shows on tour at a time.
The new Infiniti Design London (IDL)
studio is currently in construction.
More details of the centre will be released closer to the time of
completion, expected Spring 2014.