A GAME CHANGER
INTRODUCING ZEROFIT – THE WORLD ’ S WARMEST BASELAYER ®
Japanese brand Zerofit is revolutionising the motorcycling world with its award-winning Heatrub Ultimate collection , designed to keep riders warm during the winter . Founded in 2005 by Koji Higashi , the brand arrived in the UK in 2018 , led by Michael Morton , and entered the motorcycling market three years later . The Ultimate Baselayer , proven to be five times warmer than standard baselayers , has become a must-have for cold-weather riding .
Following its success , Zerofit expanded the range to include leggings , socks , and a neckwarmer , offering full-body warmth in temperatures as low as -10 ° C . The brand is the official baselayer supplier to the Nationwide Association of Blood Bikes ( NABB ) and is a member of the Motorcycle Industry Association ( MCIA ). Products are available at www . zerofit . co . uk and through select retailers , following Feridax securing exclusive distribution rights for the UK and Ireland .
Zerofit has also tackled summer heat with its Cold Skin and Ice Weave baselayers . Confident in their performance , the brand enlisted Bennetts British Superbike star Glenn Irwin as their first ambassador , followed by athletes such as Kyle Ryde , Danny Kent , and Lee Jackson .
HALL 3 | 3D25
42 GEAR FEATURE