Welcome to the 2nd edition
of MEM!
T
here has been a lot of late night chats about the
layouts from one and we know it looked like someone
got a new box of crayons for Christmas and just went
wild! So the layous have been toned down and we
hope are a much better read for you.
MEM is a work in progress and a lot of progress has
been made, we already have a greater circulation than
Men’s Health digital and we will continue to push the
quality of the magazine for your entertainment.
W
e will be adding reviews to issue 3 but we want
FULL reviews rather than just an opinion from getting a
new product and telling you how many pockets it has.
So this one is really down to the readers and riders out
there and doing the business... We are looking for
riders who are out playing and want to talk about their
gear, what works and what doesn’t. What impact it had
on your trip and what if anything you would change. If
you’d like to help the community then here is your
chance to get your side out.
A
dverts – We’ve not really focused on adverts at all
this issue with all the features that we had to cover.
MEM was never set up as a money making machine in
the first place and we are very keen on getting small
business and writers the kind of ad space that th
could once only dream of affording in a magazin
the price of the pages are going to reflect that an
will not chase adverts aggressively and become
in the backside to business – we are here to help
promote business and know how hard people w
the bike industry for sometimes very little return
know from speaking to people that very often
motorcycle tour operators actually have a full tim
to support this opportunity for riders and we wa
help and support that.
There are so many opportunities abound for the
development of MEM that it sometimes boggles
mind and we love it. It is our passion too and it is
rewards to create something and have someone
enjoy it.
W
ith a packed out issue with amazing writers
around the world it really has been a labour of lo
get this issue done. What we will fight against is
elitism of what you ride or where you ride it to. M
dedicated to getting the stories out there from n
and far and having the same respect for someon
has taken the time to share a story about riding a
their own area to someone that has ridden to Tim
(unless the rider is from Timbuktu and in that ca
the first part of the dedication!). It is tough enou
sit and write a story, get the great shots and then
having the courage, and it does take courage to p
your work out there only to have someone snipe
you from the comfort of a computer chair about
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