Motorcycle Explorer December 2014 Issue 3 | Page 202

A nyone who finds themselves with a product or service to offer doesn’t have to delve far into marketing strategy before the advice of ‘use social media’ is in your face. The addition of which will improve your overall objective of getting the word out much like a glass of wine improves a meal, the trick is avoiding the addiction where you no longer bother cooking and drink a whole bottle every night. Social media designed to be addictive, it’s hard to keep your dealer status without dabbling in the offerings. When does it help sales and when does it hinder productivity? I came cynical and aloof to facebook and now have a mild addiction that I'm very reluctant to admit. Inevitably the vast majority of my ‘friends’ and people I follow come from the world of motorcycles, and are all over the planet so there is never a moment in the day when statuses are not updated. Now rather than open and read I scroll and scan as if I’m looking for a story of substance within the pages of a tabloid. I tend to pass the ‘envy what I’m doing’ and pause on ‘this is what I’ve found’.