Motorcycle Explorer December 2014 Issue 3 | Page 202
A
nyone who finds themselves with a product
or service to offer doesn’t have to delve far into
marketing strategy before the advice of ‘use social
media’ is in your face.
The addition of which will improve your overall
objective of getting the word out much like a glass of
wine improves a meal, the trick is avoiding the
addiction where you no longer bother cooking and
drink a whole bottle every night.
Social media designed to be addictive, it’s hard to keep
your dealer status without dabbling in the offerings.
When does it help sales and when does it hinder
productivity?
I came cynical and aloof to facebook and now have a
mild addiction that I'm very reluctant to admit.
Inevitably the vast majority of my ‘friends’ and people I
follow come from the world of motorcycles, and are all
over the planet so there is never a moment in the day
when statuses are not updated. Now rather than open
and read I scroll and scan as if I’m looking for a story of
substance within the pages of a tabloid. I tend to pass
the ‘envy what I’m doing’ and pause on ‘this is what I’ve
found’.