The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
In the nineties, the economy was getting better, many companies privatized, like KPN
and Nuon. Because of the arrival of commercial television, the amount advertising
campaign increased very much.
!
2000 - Now
In the twenty-first century, the new media came up. Nowadays SMS, e-mail and
Facebook have become the communication channels. When we first only saw
models, now we see more and more real people in advertising campaigns. But in
2007 the credit crisis started.
!
The future
It seems that the advertising campaigns ar