According to the Visual Teaching Alliance (http://visualteachingalliance.com/)
we can make sense of a visual scene in less than 1/10 of a second because 90% of information transmitted to the brain is visual. Visuals are processed 60,000 times faster in the brain than text, improving comprehension and learning by up to 400%. This is due to the fact that images affect the students on a cognitive level and stimulate their imagination, making information easier to process, improving performance and increasing student achievement.Visual and video materials evoke powerful emotions and increase students’ concentration,
but learning is much more efficient when the students are actively engaged in creating such materials. When faced with such a task, they learn not only how to use their digital skills in an organized manner, but also how to structure and plan the information they are about to present. Students learn how to plan and to organize ideas to communicate information efficiently. As a consequence, this learning method helps students learn more, without getting bored. They will no longer reject learning as a boring, routine activity, but be more enthusiastic knowing they can take charge of the learning process.
21st century education is no longer based on memorizing information, but on integrating and analyzing it in a creative, original manner. Therefore, the tasks which require the students to do research and to present information collected from multiple sources give them the opportunity to exercise their critical thinking and will also lead to increased student motivation. Graphic interfaces made up of photos, illustrations, charts, maps, diagrams, and videos are gradually replacing text-based courses because studies have confirmed the powerful impact of visual stimuli on the
learning process. t is a fact that visuals stick in long-term -term memory. One of the easiest ways to ensure that learners store information in their long-term memory is to match concepts with meaningful images. Visuals help students understand the content and pay attention, making the learners remember information easier.
4