you show that you aren’t a threat, other girls will
open up and quickly realize that you are all going
through the same emotions, nerves, and anxiety.
It is nice once you let your guard down and
make friends and be genuinely happy for others’
success, even in a competition setting.”
For those of us who are not familiar with the
term Pro Card, we asked the fitness model to
explain what this means. “A Pro Card means you
have won a top place — typically a first, second,
or overall, depending on the show — at a national
level. Then you can compete on the IFBB Pro
Circuit.” This Pro Card is your ticket into the next
level of competition. “It is where the ‘big names’ of
the industry typically get their start and where the
athletes you see on the Olympia stage come from.”
mber has a huge following on social
media, so we touched on how this
growing trend impacts her personal
brand. “Social media has changed my life.” Late
to Instagram, she was not introduced to the app
until the Winter XGames in 2013. Persuaded to
join, she learned how to use the app and began
posting mostly fitness-related photos. “I noticed the
attention some of my progress photos were getting
and other larger pages would re-post my photos,
allowing me to acquire new followers very rapidly.”
She was up to 10,000 Followers within just a few
short months of being on Instagram. The new “big”
deal for her occurred when she was contacted by
a corporate representative at Nike who wanted to
send her free Nike gear to represent their brand
as a “demo model” on Instagram. “You can’t really
complain when six pairs of new shoes show up
at your door.” Here is where Amber’s business
background would come into play. She started
thinking business strategy and starting trading
shout-outs here and there and began focusing
on photos that gained the most “likes” by her
audience. She would go on to quadruple her
Follower count. “Today I am at 83,000 Followers
on Instagram alone.” Amber has landed
multiple sponsorships through social media and
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currently holds 12 sponsors and two lucrative
endorsement contracts.
There is a huge demand for one-on-one
personal training with the fitness expert and model.
So much that she has had to hire a colleague.
She feels people out, learns what they are looking
for and then will either work with them herself or
have them work with her colleague, Lauren Irick.
Amber is unable to work with people with eating
disorders or those battling hormonal issues. She
feels medical advice is a better route for eating
disorders than diet plans.