FMM: You started early with music and filming, at
what age did you transition into photography and
did you enjoy it more or less?
CL: Photography has always been there on the
side as a hobby. Then I started to do more and
more photography on film-shoots, and now I
love doing both simultaneously.
FMM: You have been awarded a Grammy for Best
Video at the 2013 Swedish Grammy Awards as well
as Best Choreography at the 2013 UK Music Video
Awards, are you content or do you desire more?
CL: Awards are fun and do work as a reward for
hard work, but you can’t work only for that. If
they come they come.
FMM: How do you define your style of
photography?
CL: I think of my photographs like they were
stills from films. So I suppose my style could be
described as cinematic. I like to set a scene with
my shots.
FMM: What was the most significant visual moment
in your life?
CL: For me it was when I bought my first
DV camera and first experienced the editing
process. When I understood that I could play
with music, sound, and images together, on the
tip of my fingers, I was hooked.
FMM: Who were your early photographic and nonphotographic influences?
CL: In photography, Helmut Newton was of
course an important inspiration, but also more
documentary photographers such as Larry
Clark. For film, a big inspiration has been
Alejandro Gonzales Irratu.
FMM: What’s the thing that interests you most
about photography?
CL: It’s to make an image tell a story, either as
a scene or through the person in the frame. It’s
always the challenge for me.
FMM: Do you film all of your shooting projects at
the same time or do they each involve a different
session and process?
CL: Usually I try and do it together to get to use
the same light.
FMM: How much equipment do you typically bring
to a photo-shoot?
CL: If it’s film and photo combined, it
usually ends up being quite a setup. But for
photographs only, I love to shoot natural. I may
use a reflector, but that’s it, and then I try and
plan for great light and background instead.
FMM: Where do you get your inspiration from?
CL: Traveling and movies-I always travel.
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FAS HI O N
M A G A Z I N E || NOVEMBER 2014
FMM: Of all the images you’ve made so far in your
career, do you have an absolute favorite and why?
CL: That always changes, but at the moment I’m
loving the shot of Ashley Smith waiting for her
clothes to get ironed from the twins in the AP
shoot.
FMM: What’s the most important thing you want
potential clients to know about you?
CL: That I always go the extra mile to make the
project my best so far.
FMM: What projects are you working on now?
CL: At the moment I’ve been shooting a
short film for a, ”use a condom campaign” in
Scandinavia. It’s bee n great fun.
FMM: Tell us a little about your upcoming projects?
CL: At the moment I’m prepping a music video
to be shot in a huge forest that just burnt down.
The whole area is completely black from coal
and ash, but the trees still stand. It’s very
dangerous to be there, but we’re shooting next
weekend, and I think it’s going to look great. I
love challenges like that.