lounge , feeding bowls with various House prints , cloches to cover bowls with , hardsided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats . For pets who travel often , comfortable carriers in GG canvas are also part of the mix . Apparel includes polos , T-shirts , knitwear , and coats , distinguished by a vibrant palette and playful , signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram , also seen in the House ’ s ready-to-wear , creating opportunities for matching looks .
In line with the House ’ s commitment to sustainability , the Gucci Pet Collection includes items in recycled polyester , recycled cotton or Demetra — Gucci ’ s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development . Demetra combines quality , softness , and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources . Created from the House ’ s desire to explore and innovate materials for the future , Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish .
The new category is unveiled through a campaign with art direction and photography by Max Siedentopf . Infused with a retro-inspired , dream-like patina , a playful cast of dogs and cats of various types and sizes , wearing pieces from the new collection , are set against clean and colorful backgrounds that allow each animal ’ s personality to shine , inspired by the House ’ s underlying vision of individuality .
For further information about Gucci visit www . gucci . com .
“ Demetra combines quality , softness , and durability with an ecofriendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources .”
24 | MORE THAN A PET | November / December 2022