MOONLIGHT - a Free to Read Children's Magazine moonlight SIMPLE | Page 20

MOON LIGHT
WWF-US is part of the WWF global network which has worked for more than
50 years to protect the future of nature. In 2016, WWF embraced a bold new
strategy and transforma�on designed to make the organiza�on stronger and
even more effec�ve in tackling the challenges ahead.
LOGO of WWF
WWF's giant panda logo originated from a panda named Chii Chii that had
been transferred from Beijing Zoo to London Zoo in 1958, three years before
WWF became established. Being famous as the only panda residing in the
Western world at that �me, its uniquely recognisable physical features and
status as an endangered species were seen as ideal to serve the organiza-
�on's need for a strong recognisable symbol that would overcome all lan-
guage barriers.The organiza�on also needed an animal that would have an
impact in black and white prin�ng.
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