Montclair Magazine Spring 2019 | Page 44

Q&A The Sound of Change Montclair’s Mike Easterlin is the new co-president of Elektra Music Group WRITTEN BY NICHOLAS KATZBAN PHOTOGRAPHY BY MITSU YASUKAWA M ike Easterlin was recently named co- president of the newly formed Elektra Music Group. Easterlin for- merly ran the punk- and hard rock-related Elektra subsidiary labels Fueled by Ramen and Roadrunner Records. From his home in Montclair, Easterlin discusses what attracted his wife and him to Montclair, whether vinyl records are back for good and what to do about stubborn rock fans who still buy compact discs. WHAT IS A MUSIC GROUP, AS OPPOSED TO A RECORD LABEL? We started the Elektra Music Group on Oct. 1 and broke off from Atlantic [Records]. We took the two labels that Greg Nadel, my co-president, was running, which was Elektra proper and this label called Low Country Sound out of Nashville. Then we took the two labels I was overseeing, Fueled by Ramen and Roadrunner and put 65 acts underneath what we’re calling the Elektra Music Group. We wanted to keep the individual labels because we thought they all stood for something. It was important that they keep their identities. I’M SURE PEOPLE IN YOUR POSITION ARE REGULARLY ASKED TO PREDICT THE FUTURE OF YOUR INDUSTRY, BUT IS IT EVEN POSSIBLE TO STEER THAT SHIP? Developing artists will ultimately be the endgame and the win. How it used to be in the old days, with people listening to whole albums, obviously it’s not going to be that way anymore. If you develop enough videos and content and put a face to the music, there is a way to have significant artists in an era that is driven by singles. 42 SPRING 2019 MONTCLAIR MAGAZINE