“ OUR GOAL IS TO �RO�I�E STU�ENTSWHO COUL�N�T A��OR� IT WITH SOME O� THE GUI�ANCE THAT �RI�ILEGE� �I�SARE GETTING LE�T� RIGHT AN� CENTER .”
�ATE SONNEN�ERG� E�ECUTI�E �IRECTOR O� E�MOM SCHOLARS
Student Aid , known as �A�SA .
The price of such consulting varies depending on the location and on the professional ’ s experience , but the service might cost �� , ��� if students had to pay for it privately , according to Sonnenberg . Instead , Looney underwrites the costs — maintaining the website , posting on social media — ofrunning the nonpro�t . �We ’ re not applying for grants , � says Sonnenberg .
Students chosen as �dMom scholars must demonstrate academic excellence and meet other basic
quali�cations . ��ou would have to be a high-achieving student . I ’ m not really working with kids who have C ’ s , �Sonnenberg says . �The kids who we are working with have really beautiful transcripts . There are all A ’ s , maybe an occasional B or B-plus here or there , and they are the stars of their schools . They also come from households that typically can ’ t afford the kind of customized advice and attention that private consultants can offer . �
Sonnenberg has two adult children who also navigated the college admissions �ourney , graduating recently from Wesleyan University and Amherst College . Her time as an application reader in �rinceton ’ s admissions of�ce helped her see the personal and academic aspects that students need to stand out .
Acceptance into the program also depends on the �nancial status of the student ’ s family . Students must be eligible for the National School Lunch �rogram , public housing or similar government assistance programs . �Affordability is abig issue for these kids , � she says . �I don ’ t
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