WHAT COMPETITIVE ADVANTAGE ?
WHAT MAKES MONOPRIX DIFFERENT FROM ITS COMPETITORS ?
The overall strategy of Monoprix is based on the proximity between the brand and its employees and the customer.
All the tools designed to raise awareness, attract and retain the customers are coordinated in order to give them a real buying experience, not just their usual grocery shopping.
Who likes to go grocery shopping ? Well, with Monoprix, an important bunch of people do.
Monoprix knows how to talk to its target markets, especially to its core target. Mostly through print advertising and social media.
But what makes Monoprix really different is that it doesn't take its customers for fools. The company knows how to speak to them : with humour, with connivance and most importantly, with intelligence.
When it comes to customer service, customers really feel that they are listened to, and that they can choose the tool they want.
The customer is the king. And Monoprix knows that.