2025-2026 EDITION
Embedding Tech into Learning For Dr Omkar Dastane, what sets the Digital Business programs apart are their deep integration of emerging technologies.“ Both the Bachelor and Master of Digital Business embed key domains such as Artificial Intelligence, data analytics, digital marketing, FinTech, and cybersecurity – all aligned with current industry needs,” he explains.
Master’ s students, for instance, work with advanced tools and topics like big data, natural language processing( NLP), and AI-driven marketing. In Data Analytics for Business, students learn to extract actionable insights from complex datasets, while Text Analytics for Business explores real-world applications of NLP.“ In Marketing Management in the Digital Age, students apply AI strategies to enhance customer engagement,” says Dr Dastane.“ In FinTech, they examine blockchain and digital payment systems to stay ahead in financial innovation.”
These subjects go beyond theory as they incorporate case studies, authentic assessments, and hands-on use of industry-standard tools, equipping students to make an immediate impact upon graduation.
Program Snapshot Bachelor of Digital Business
Master of Digital Business Who is it for? School leavers or early-career students Graduate students or working professionals Entry Requirement Pre-university qualifications( e. g. A-levels, Foundation) Recognised bachelor’ s degree Learning Style
Online learning combined with in-person workshops, tutorials and industry masterclasses Learning Mode Full day classes, 100 % coursework Evening classes only, 100 % coursework Industry Engagement
Hands-on projects and case studies with exposure to realworld business tools
Applied consulting-style projects
Duration 3 years full-time 1.5 years full-time / 3 years part-time
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Curriculum with Real-world Challenges
“ We need to address how firms are going online and reinventing themselves, the evolving demands of modern-day organisations and how graduates can be prepared not just to adapt, but to lead that transformation.”
PROFESSOR GOH SEE KWONG
Working in teams, students take on real business problems and develop strategies and tools to solve them, showcasing their ability to deliver results in dynamic environments.“ By combining industry collaboration, hands-on learning, and innovative problem-solving, these programs are geared to shape the next generation of digital business leaders,” he concludes.
CAREER PATHWAYS IN DIGITAL BUSINESS
Innovation & Transformation Consultant
Digital Marketing & E-Commerce Specialist
Digital Product Manager
Business & Data Analyst
Tech-Savvy Entrepreneur
One of the standout components of the Master program is the Applied Business Project, which connects students with industry to solve authentic digital transformation challenges.
Digital Venture Founder
BRIEFINGS