MARKETING
ANDREA SMITH & BRIAN STOTTLEMYER
Vernon Graphic Solutions
832-274-5245
[email protected] | www.vernongraphicsolutions.com
Sorry, Kermit.
IT IS EASY BEING GREEN.
Going “
green” isn’t just the in-thing to do for
the environment, it’s also the right thing
to do for your business. Nearly 70% of
consumers in the US and Canada think
it is important that a brand is sustainable
or eco-friendly, according to a study conducted by the
National Retail Federation (NRF) and IBM. But beyond
that, according to The Small Business Chronicle (https://
bit.ly/3jtGVUJ), there are also five major direct business
benefits that can be gained by focusing your products,
services, and general philosophy on being green:
• Legal & Tax Advantages – Going green has many
practical advantages, like tax credits and various
incentives ranging from solar energy rebates to
hybrid car credits that could be available for your
business.
• Reduced Waste – Going green can improve the
overall efficiency of a
business by reducing
unnecessary waste
and costs (i.e. turning
off lights, reducing
print usage, etc.).
• Improved Workplace
– Providing green
options like
environmentallyfriendly
cleaning
products within a
company can offer
overall workplace
improvements and
better employee
health.
• Public Response –
Economic studies
have shown that
companies utilizing
green technology
and selling green
products are seeing
an increase in profits
due to buyer loyalty
and an improvement in consumer perception.
• Sustainability – Of course, the greatest value of
going green relates to maintaining the health and
sustainability of the environment.
So how can you ensure that you’re continuing to
practice eco-friendly principles when it comes to your
branded marketing efforts? First, it’s critical to choose
a promotional products partner who understands the
important role being green is to your business. Second,
in recent years, promotional product manufacturers
have embraced the Going Green movement and
many of them offer a vast selection of environmentallyfriendly
items. From biodegradable and organic items
to hand-powered electronics and recycled promotional
products. They are even now reusing water bottles to
make t-shirts.
20 MOMENTUM