MARKETING
WHAT YOU NEED TO KNOW ABOUT SEO
1 . What is SEO and why does it matter
SEO or Search Engine Optimization is the practice of increasing the quantity and quality of traffic to a website through organic search engine results . There are three key parts of your SEO , discovery ( your site being crawled ), relevance ( indexing your search results ) and authority ( ranking your site ). SEO aids in websites standing out in the online crowd by allowing bots of search engines to discover your content . This is done by a process called crawling . In which Google or Bing ’ s bots will crawl and index your website taking in your keywords , phrases and other identifying information in order to promote your site in their search results . 2 . Why search engines rank certain websites higher than others This is all dependent upon your website ’ s “ authority .” Authority boils down to the volume and quality of backlinks on your site . A backlink is literally a link back to your website from another website . Ask yourself , how does your website rank up against its competitors ? Are you getting referenced from other credible sites ? These aspects go into the ranking of your website . 3 . How to optimize your website for SEO
Use the following key performance indicators ( KPI ’ s )
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and research how your website is performing and to change anything you may need
• The amount of organic traffic you are receiving - How are people finding your site ? Where is the traffic coming from ?
• Keyword ranking - How do your keywords rank ? What is your competition using ?
• Conversion rate - How many of those who come to your site are making a purchase , filling out a contact form , subscribing , or completing whatever action you want from visitors to your website .
• Bounce rate - how many of those who come to your site are leaving immediately ? Why are they leaving ? Is it the accessibility ? The load time ?
4 . Common mistakes when optimizing a website for SEO Do not buy backlinks . Backlinks help establish your authority and make your website all around better . Simply reach out to bloggers or news sites and see if you can provide information for them on your industry . Anything that is positive should be linked to your site . The less credible or unrelated the link is , the worse your ranking .
For example , if you have a website about beauty products you would want other websites in the beauty industry to link back to your site . Over time this will increase the authority of your website as a credible source in your industry . 5 . How to use social media to increase traffic on your site
Whether it ’ s Facebook , LinkedIn , Instagram , or all of the above . Fill in all the information that you can about your business , this will help you to be seen .
If you write blog posts on your website be sure to promote them on social media ! This will link to your site thus creating more traffic , awareness , and increasing authority . This , again , is creating backlinks and making your site more credible .
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