MARKETING
Tis ’ The Season To Plan Your Corporate HOLIDAY GREETINGS & GIFTS
Grow Loyalty With Your Clients and Customers
As a business , your customers are your
bread and butter . You appreciate and need them , and it ’ s important to let them know it . People like being noticed . Small gestures can go a long way in increasing loyalty , especially if you are a local business .
The holiday season is the perfect time to show your appreciation to your customers by reaching out to them in a fun and tactful way . A few months before the holidays ( such as October ), sit down , brainstorm , and create a plan .
Here are a few ideas for thanking your clientele : 1 . Corporate Christmas Gifts 2 . Greeting Cards 3 . Social Media Contests & Activities 4 . Newsletters & eBlasts 5 . Seasonal Specials
If you opt for Idea # 1 , here are some suggestions for choosing the perfect gift . Consider your clientele … If your clients are into construction , sports , and outdoor activities , or like to hunt and fish , consider useful gift items such as Yeti coolers , GameGuard outdoor gear , Nike ball caps , binoculars , or multipurpose tools . Get them something memorable , unique , that they will use in every-day life .
If your clients spend most of their days sitting in
offices and at desks , they will probably enjoy interactive gifts such as Captain desk clocks , stress balls , decisionmaker “ Magic 8 Ball ” type devices , and motivational dice that are professional and entertaining . Also , consider an executive iPad or tablet case that they would be proud to take to meetings .
If your clients enjoy quality liquor or sharing a drink with a business partner , then etched glasses , martini sets , or bottle opening tools may be good options . Perhaps get them something to carry their favorite spirits in , or incorporate a nice bottle of wine or craft beer into a gift basket . Consider your demographics ... If your clients have office staff or team that you work with regularly , consider purchasing something that the whole office would like , such as a food basket or monthly subscription to a treat box . If the office is mostly women , they may enjoy a Birch Box subscription , chocolate basket , or a healthy snack basket . If the office is mostly men , a Bacon Crate or BBQ sauce basket may be well-received options . Consider your budget ... From high-end budgets to $ 10 budgets , there are plenty of options that will leave your clients feeling appreciated . Your company may also consider presenting your clients with a gift card towards your products or services . With a little bit of creativity and forethought , anything is possible !
Keep these details in mind …
– Check corporate policies , some companies may not be allowed to give or receive gifts from clients or vendors that exceed a certain monetary value ( commonly $ 50 ).
– Gifts may be tax-deductible , check with your accountant on IRS policies .
– Do not give gifts during a bidding process , even during the holiday season . These details will help ensure you are first on your customer ’ s mind when the time is right . Have fun shopping !
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