FROM THE CHAMBER
Do
YOU
Know Why
Why SPONSORING is KEY TO YOUR BUSINESS ’ SUCCESS !
It ’ s something small and
large businesses may not always see the point of . But believe this : sponsoring is key .
The success of your business is based on many things , but arguably the two most important pillars of your business being successful are marketing and publicity . You cannot expect to have income if you are not known . As the saying goes , “ If you ’ re afraid to promote yourself , business is not for you .”
So Why should you Sponsor an Event or Item ? Because it ’ s one of the best marketing tools out there !
Sponsoring an item ( events , products , etc ) gets you noticed by the consumers of that sponsored item .
We hear it all the time in ads . “ This item is sponsored by __________.” Chances are by you hearing about who or what sponsored the item , you were introduced to a new business or product .
Think about an event you may have gone to in which Chick Fil A or Canes ( two big restaurants in our area ) was one of the sponsors . They were likely selling plenty of their food and certainly making their logo be seen . If you had a friend who may have been unfamiliar with those businesses ( if that ’ s possible in Texas ), they certainly knew about them by the end of the day .
As one of the most effective marketing tools , sponsoring allows you to shape the public perception of you in many ways :
Depending on what event or item you choose to sponsor , you help the community see you as a person
who is invested in the growth and quality of life in your community .
If you are a lesser known local business , people seeing you sponsor an event will generate curiosity and word of mouth discussion of you . Word of mouth is the best type of marketing !
You get to meet those in the community if you sponsor an event and meet those who may be your target audience . Sponsoring a Chamber Event With all this in mind , the benefits to sponsoring an event by your Chamber of commerce guarantees all of the benefits mentioned above !
When you are one of the sponsors for a chamber event , your League City Regional Chamber of Commerce will ensure you are recognized for your sponsorship and given the exposure and recognition you deserve ! Tax Deductible What ’ s that ? TAX DEDUCTIBLES ? THAT ’ S RIGHT !
Sponsorships for non-profit organizations are considered charitable gifts and therefore are tax deductible . Conclusion As you can see , sponsorships have an array of benefits , giving you the exposure you deserve while also saving you much on Tax Day !
So sponsor with Your League City Regional Chamber of Commerce ! You WON ’ T regret it .
8 MOMENTUM