MARKETING
BOOST YOUR SEARCH RESULTS WITH YOUTUBE DESCRIPTIONS
When done right , YouTube descriptions can help boost your ranking in search engine results and can also lead to longer viewing times . Well-crafted video descriptions are immensely important to a YouTube marketing strategy . The big question is , how do you write effective descriptions for your video content ? Is there a guideline to follow ? Well , that ’ s what we are here to help with !
There are two different types of descriptions that YouTube contains , channel descriptions and video descriptions . The channel description is the snippet of text that describes the overall channel to followers and viewers . The video description , on the other hand , is meant to present a synopsis of each unique video . Here are some tricks to help make your channel and videos stand out among the rest : 1 . Keywords
Not sure what keywords to use ? Look at your competition or better yet , your inspiration . What describes them ? How do they stand out ? Use Google Ad ’ s Keyword Planner and Google Trends to find what ’ s right for your channel . Use two to three related keywords strategically throughout your text . But be careful not to overdo it , as pages are penalized if their content is oversaturated with keywords . 2 . Be Specific
The keywords you choose for your page and videos are super important to their performance on YouTube . Keywords help YouTube ’ s algorithm roam your content and using the right ones can help your content be displayed higher than others . The more specific your keywords match the content of your videos , the better they will perform . 3 . YouTube Analytics
Use Google Analytics to your advantage ! Once you have established your keywords , start monitoring them in YouTube Analytics . This will show you what is performing the best and where you may need to make adjustments . YouTube Analytics will also reveal what other content your audience is being drawn to . These
insights may better help you understand your target audience , and allow you to more effectively adjust your keywords . 4 . Partnerships
Once you have developed a niche and gained a following , you may be considered an influencer in that area . YouTube influencers have the power to influence audiences and set trends . As an influencer , you can leverage your position by partnering with other companies to offer incentives to your audience and even make money .
DO ’ S AND DON ’ TS
DO use a call to action . Engage your audience and entice them to interact with your content . Create calls to action that are easy to understand , create a sense of urgency , and offer clear benefits to the viewer .
DON ’ T use clickbait . No one wants to be spammed or deceived when searching for content . Dishonest use of keywords will result in your channel losing viewership and getting fewer likes and followers . Keep the content of your video descriptions relevant and your viewers happy , this will benefit you in the long run .
Looking for help with your YouTube marketing ? Give our team at Empire Creative a call and learn how we can help your business grow through video and other forms of marketing !
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