PUBLISHER
EDITOR GRAPHIC DESIGN COORDINATORS
CONTRIBUTORS
PHOTOGRAPHY
Tulip Media Group Cathy Coloff Jessica Embree Katey McNeil Erika MacLeod Jen Kershaw
Robin Robins Cathy Coloff John DiJulius Daymond John Jocko Willink Ashleigh Palmer
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CONTENTS
2 Letter From The Editor
4
6
8
Customer Loyalty Strategy : Screw Up First
JOHN DIJULIUS
Unmitigated Discipline : Military-Tested Leadership Strategies From A Navy Seal To Guide You In Everyday Battle
JOCKO WILLINK
When Is Marketing To Blame When Sales Don ’ t Happen ?
ROBIN ROBINS
15 How IT Radix ’ s Services Are Helping To Bring New Therapies To Patients
ASHLEIGH PALMER
10
Daymond John
SWIMMING WITH SHARKS : THE S . H . A . R . K . STRATEGIES FOR SUCCESS
MEET DAYMOND !