MARKETING
AGUILAR President & CEO Empire Creative
Why is SOCIAL MEDIA MARKETING a NECESSITY in YOUR BUSINESS ?
Everyday , people from all over the world are connecting on social media . Facebook alone has an average of 2 Billion active daily users , and a vast majority are regularly spending over 3 hours per day on their phones , mobile devices and tablets .
If you have yet to get your business involved on social media , you are not alone . 24 % of small businesses don ’ t have a social media presence and 40 % don ’ t have a social media strategy . If you are one of those businesses , getting started on social media can be well worth it !
Get To Know Your Options
Running your own social media can be very cost effective , however , doing such is not an easy feat . Managing social media can be quite time consuming and developing a following does not happen overnight . Taking time to identify objectives and create a content marketing plan is essential for effective social media .
Smaller companies may consider picking just one or two social media platforms to engage in . Not every business will benefit from participating in every online platform . So take some time to learn the platforms and see where your audience is , put your brand in front of them and grow your following . The Benefits of Social Media :
• You become better tuned to your consumers wants and needs . Sites like Yelp ! and Twitter allow individuals to connect with large audiences , letting them establish their brand personality and foster close relationships .
• You reach a much bigger audience . Your social media reach is based upon preferences in your settings . By following influencers in other parts of the world , you can present your products and services and attract interest from prospects from all over .
• You will become better at identifying trends within your sales and track performance on your website and ROI . Customer Engagement Social media gives you the ability to take control of your brand voice and engage . Platforms from which your brand can increase its visibility through referrals and interactions , which statistically lead to more sales . If you are already established , do a search for your company on Facebook , Twitter , Google , Yelp , or Pinterest . You may find people already talking about your company or find some complaints that have never been addressed , or reviews that have never been acknowledged . Unaddressed complaints leave customers unhappy and give competitors the opportunity to step in . Customers who leave positive reviews like being recognized , and are more loyal to a company when they are appreciated . Last But Not Least Wherever you are in the process , know that you are not alone . It can be difficult keeping up to date with the latest trends in social media , as there are constantly new ones popping up and old ones fading away . Pick two or three platforms most suitable for your business and keep at them ! Success is a product of consistency . If you find your time is better spent on your business , consider hiring a reputable marketing company to manage your social media campaigns and help you reach your goals .
30 MOMENTUM