IT’S ALL ABOUT THE VIDEOS.
Putting engaging video content on your page is more important
than ever as longer-length videos with higher completion rates rank
higher. Creating and using engaging videos in your digital marketing
plan should be a staple. Optimize your video titles and descriptions
to include keywords that are relevant to keep people engaged.
UPDATE YOUR WEBSITE.
Facebook wants businesses to put out reliable content. With
the rise of “fake news,” Facebook is constantly trying to debunk
unreliable or low-quality links. This means that if your links are
hitting a landing page that does not incorporate the same type of
copy and keywords that you are posting on social media, it will rank
lower in feeds. Your content should always match your website. If it
doesn’t relate to your business, it doesn’t really matter.
AMANDA HOPRICH
Marketing Director
Viewmont Mall
www.shopviewmontmall.com
In case you haven’t noticed, Facebook
has once again changed how you
see content in your news feed. In
this month’s Ask the Expert, Amanda
Hoprich shares some tips on how
marketers can help ensure their
content gets seen.
FRESH FACES
Dawn Hansen
FORGET CHEAP TRICKS.
We have all done it — engagement is low, so we throw up a poll
or a “share to win” post. Facebook is becoming more effi cient in
recognizing and devaluing this copy. Historically, people love to
share their opinions and this was an easy way to get people to
engage. It’s always fun to post opinion polls, but know that this
tactic won’t get the engagement it once did.
KEEP ON KEEPING ON.
Your business is unique and has its own place in the digital world.
There is no cookie cutter way to side step algorithms and ensure
incredible engagement. Just continue being creative and working
hard at growing your personal digital footprint.
WHAT INSPIRED YOU TO START YOUR
BUSINESS?
I always knew I wanted to have my own business, but it was
a matter of fi guring out what I wanted to do. When I was
presented with the opportunity to become a public adjuster,
it seemed to be a perfect fi t. Being a public adjuster gives
me the chance to get to know people and to help them in
an area where most people can’t.
WHAT DO YOU LIKE ABOUT DOING BUSINESS
LOCALLY?
Being able to meet people and discover more about who
they are is one of the best parts about doing business
locally. I also enjoy the opportunity of connecting people
with other local businesses to help them with other needs.
WHY DID YOU DECIDE TO JOIN THE
CHAMBER?
The Hansen Group/Metro
Public Adjustment
Clarks Summit, PA
www.thehansengroup.org
Member since 2016
I joined the Chamber because it is a well-known organization
that provides a variety of opportunities to grow your
business and to share your business with others. I also felt it
was a great way to meet many trusted local professionals in
various industries and develop relationships with them in an
effort to better serve clients in our area.
www.scrantonchamber.com • 5