MOMENTUM June 2020 | Page 26

RACHAEL MORGEN Online Marketing Manager Empire Creative Marketing www.empiread.com Signs It May Be T REDESIGN YOU When it comes to keeping a competitive edge on the internet - and generating sales and leads - a website is a valuable tool. However, even the sharpest websites don’t last forever. As times change, technology advances, and marketing products and services develop, websites need to evolve. If your site is particularly outdated, or if it’s not working well for you, it’s probably time to consider a complete site redesign. Signs That it’s Time to Redesign Your Website 1. You Get Embarrassed By and Find Yourself Apologizing for your Site If your site looks like it was designed in the ’90s, isn’t mobile-friendly, has flash player, slowloading graphics, and old-style “framed” coding, it can reflect poorly on your business, making you look ‘behind the times’. Keeping your company’s website modern and updated improves your credibility. Out-of-date information, broken images and links, poor design, and difficult navigation can make you look unprofessional and unprepared. If your competitors have more current and attractive websites than you do, it’s time to upgrade! 2. The Information on Your Site Isn’t User-Friendly If you cringe when you read your site text, or if you regularly get questions on how to find things on your site from visitors, restructuring and rewriting the copy can help. If you’ve been adding navigation links and text and your site has become confusing, it’s probably time to change the way the content flows. You want visitors to be able to find their way around your site and easily access information within a few clicks. 3. You’re Not Getting Good Search Engine Results If your site is not properly optimized for search engines your prospective customers won’t find you! Low page ranking can be a result of a poorly optimized site, inadequate page design choices, content, or coding on your site. Sites designed using frames and Flashbased sites can actually hurt your rankings and traffic. If you are not getting the traffic to your website that you are wanting, it’s probably time to build a new site! 12 MOMENTUM