RACHAEL MORGEN
Online Marketing Manager
Empire Creative Marketing
www.empiread.com
Signs It May Be T
REDESIGN YOU
When it comes to keeping a
competitive edge on the internet
- and generating sales and
leads - a website is a valuable
tool. However, even the sharpest
websites don’t last forever. As times change,
technology advances, and marketing products
and services develop, websites need to evolve.
If your site is particularly outdated, or if it’s not
working well for you, it’s probably time to consider
a complete site redesign.
Signs That it’s Time to Redesign Your Website
1. You Get Embarrassed By and Find Yourself
Apologizing for your Site
If your site looks like it was designed in the ’90s,
isn’t mobile-friendly, has flash player, slowloading
graphics, and old-style “framed” coding,
it can reflect poorly on your business, making you
look ‘behind the times’. Keeping your company’s
website modern and updated improves your
credibility. Out-of-date information, broken images
and links, poor design, and difficult navigation can
make you look unprofessional and unprepared. If your
competitors have more current and attractive websites
than you do, it’s time to upgrade!
2. The Information on Your Site Isn’t User-Friendly
If you cringe when you read your site text, or if you
regularly get questions on how to find things on your
site from visitors, restructuring and rewriting the copy
can help. If you’ve been adding navigation links and
text and your site has become confusing, it’s probably
time to change the way the content flows. You want
visitors to be able to find their way around your site
and easily access information within a few clicks.
3. You’re Not Getting Good Search Engine Results
If your site is not properly optimized for search engines
your prospective customers won’t find you! Low page
ranking can be a result of a poorly optimized site,
inadequate page design choices, content, or coding
on your site. Sites designed using frames and Flashbased
sites can actually hurt your rankings and traffic. If
you are not getting the traffic to your website that you
are wanting, it’s probably time to build a new site!
12 MOMENTUM