MARKETING
JEFF CARICO
President
Tejas Imagery & Media Services
[email protected]
http://TejasImagery.com
Using Video to
Customers, Ma
Money, and Im
You probably know that video can be a critical
component of your marketing strategy. There
are so many ways to engage your customer
and potential customers. Whether you run a
one-person business from your basement,
have a small startup that’s just getting off the ground,
or work for a giant multinational corporation, there are
countless ways to use video to your advantage.
If you are not using video in your marketing your
competitors probably are, so here are some statistics that
show the importance of video in your marketing strategy.
When attracting new customers video combines visual
imagery, sound, and extras like effects and text headings
to clearly explain your concept. Video allows viewers
to see your product in action, preemptively answering
questions and demonstrates real world operations.
Does video content capture attention in a memorable
way?
1. 85% of marketers say that video is an effective way to
get attention online.
2. Viewers claim they retain 95% of a message when
obtained via video.
3. The average retention rate of personalized videos is
35% higher than non-personalized videos.
Is video content effective in driving purchases?
4. 93% of brands got a new customer because of a
video on social media.
5. 79% of people say a brand’s video has convinced
them to buy a piece of software or app.
6. 92% of mobile users report sharing videos with
others.
Does video content affect the sales funnel?
7. 84% of marketers say video has helped them
increase traffic to their website.
8. 81% of marketers say video has helped them
generate leads.
9. 80% of marketers say video has increased dwell time
on their website.
Is using video content on social media important?
10. 58% of consumers visit a brand’s social media pages
before visiting their website.
11. 60% of consumers who made a purchase from a
10 MOMENTUM