iz/brianstottlemyer
S Promote
GOALS
famous activist or insider, wall graphics that grip the eye
with colorful images, and a piece of customized wall art
in the center, which ties together your message.
Inspire Workers
Remember that prospective clients and customers
are not the only ones who take in your displays
presenting business goals. Telling employees to “think
big” with a graphics display that encourages teamwork
reminds each individual of his or her pivotal role within
the company and the team. Display these messages in a
training room, on an office wall or within a call center.
Use Puns and Word Plays to Your Advantage
Displaying an attractive graphic that says, “All
students excel with EXCEL” is a great way of using a play
on words to get your message across. In fact, doing so
succeeds in challenging the audience to define what
excelling means for each individual. This process leads
– almost organically – to a consideration of the product’s
merits and how it can serve the individual to meet
the goals s/he just identified. Puns and plays on
words allow the consumer to make the brand
personal.
Express Your Place in History
Vignettes are graphics that do not present
a cohesive message but rather offer glimpses
at parts of a message in a seemingly random
display. For example, when you like the idea
of communicating your business goals as
being patriotic, environmentally conscious and
being in it for the long run, you might choose
specific colors, popular images related to social
awareness, and graphics that depict modern as well as
historical scenery. If you’ve been in business locally for
decades, why not tell others that you’re proud of your
community and your place in it.
The Bottom Line
The trick to using wall graphics and murals for
business goals is in the precise definition of your
message. Vernon will help you narrow down the focus
of wall graphic displays to have a central message
that comes across loudly and clearly. Combine this
approach with creativity and a mix of design elements,
and you’ll visually let your clients know who you are and
what your business is about without having to say it.