MOMENTUM June 2020 | Page 27

ime To R WEBSITE 4. Your Site is Not Generating Sales A website can do a lot more than just provide information - properly designed sites can serve to generate sales, bring in new prospects, and make your run business smoother. Modern websites should include features such as: • Calls to action like purchasing a product, contacting you, or signing up for a newsletter. • Interactive functionality such as forms, estimating tools, and eCommerce. • eBooks, articles, and blogs that answer questions about your products or services. • Videos displaying products and services. Take a look at your competitor’s sites and see what functions and features they offer and incorporate those things into your new site. 5. Your Business Has Grown or Changed If you’ve changed the focus of your business, started providing new products or services, or experienced significant growth, redesigning your website may be in order. Consider your strategy, target audience, and objectives, then review your website to ensure the structure, design, and content work to accomplish your goals.