MARKETING
How to get MORE CUSTOMER REVIEWS
Nowadays , there are so many different ways to find products and businesses out there . Word of mouth , google searches , print and digital advertising , etc . With that being said , most may feel overwhelmed when it comes to picking just one business for their services . This is why a predominant amount of individuals take to their own research to help make a decision . Why are they helpful ? Reviews help with your SEO . The more you are mentioned , the more your content will show ! Not only that but reviews help influence decisions your customers make . When evaluating a business , most individuals will take reviews to solidify their decision in using a business or not .
Most importantly , having reviews and interacting with comments from customers will help boost your image , build brand loyalty and help in developing a positive relationship with your audience . 1 . When should you ask for reviews ? A great way to do this is to view your analytics on your site and keep track for a week or so on the days and times most people walk into your shop . Typically most success will come between 2-3pm and 6-7pm .
2 . Where do you ask for reviews ?
• Invoices
• Mailers
• Emails
• Physical Signs inside / outside your business
• Menus / Prints
• Internet log-ins
• Social Media
3 . How do you word the review request ? Something along the lines of , “ We love having you here ! Care to give us a review ? It will take less than two minutes to complete ”. Another suggestion is , “ Love us as much as We love you ? Go ahead and give us a review !”
Send an email asking how their experience was . Good response ? Follow up for a review . Poor response ? Follow up to resolve the situation . Quick messages such as “ How was your experience ?” Not only will your customers appreciate the opportunity to have their voice heard , but your potential customers will know just how great you are !
It is best to be attuned to your customers wants and needs . Although this article gives you advice on how to get more customer reviews , it is up to the discretion of the customer and there is never a guarantee . Do your best not to bombard the customer with asking for a review every chance you get . This may result in a negative reaction from the customer and a possible loss to your business .
Just remember that customer service is a skill learned with time . Consider offering an incentive for their feedback . Give them a “ Thank You ” credit or offer for the review . Incentives are always a great way to go about getting a review .
Pro Tip : Days are long and busy for most . Make your review short and sweet to make the customer more inclined to complete it . We hope this will help you in getting more customer reviews ! If you are still struggling with this after a few months , reach out to a marketing agency for more assistance .
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