MARKETING
Using VIDEO To ATTRACT
CUSTOMERS To Your
BUSINESS OR WEBSITE
32 MOMENTUM
RACHAEL MORGEN
Online Marketing Manager
Empire Creative Marketing
www.empiread.com
Video is the ultimate tool to combine with
other marketing channels to attract customers
to your business or website.
Video marketing maximizes your
reach and builds your brand.
Personalized video and photography help
strengthen your visual brand identity in a way
that is authentic to your business.
People love video! Scroll through your
Facebook feed or search Google for any topic
and you’ll be hard-pressed to find a post
without a video or photo. And chances are
you will find at least one video included in the
links at the top of the search engine results
page.
Why should you
use video in your
marketing?
• Video is an
engaging
way to
educate
buyers on
products,
announcements, and
customer service.
• Buyer habits have evolved.
Including video on your site
can increase conversions by
72% or more.
• SEO. Google owns Youtube, so
posting videos will also increase
your search engine rankings.
• You can capture your audience on mobile devices, and
literally have them in the palm of your hand!
Here are four key tips for creating traffic-driving
videos:
Tip #1. Get to the point. Remember, attention spans are
short. These days, clients want to search for your product
and quickly see how it will resolve their issue. We’ve
noticed that YouTube videos around 2-3 minutes long
get the best engagement. However, on Facebook and
Instagram, they need to be even shorter.
Tip #2: Call to Action. Throughout your video, make
sure to let people know how to contact you.
This could be through your website, phone,
text message, or by leaving a comment.
Then, always end with a call to action that
encourages your viewers to learn more and
reach out. When possible, use on-screen
text or graphics to highlight your contact
information.
Tip #3: Add captions. This allows people
who are watching on mute to still follow
along. When social media auto-plays your
video, it will start without sound. You still want
to be able to get your message
across, even if the video is
muted.
Tip #4: Blast
your video out
everywhere!
Social media,
email, website,
blogs...
anywhere
you can let
people know
about your new
video. Remember...
make sure you
respond promptly when
someone leaves a comment
or asks a question! The most
important thing about sharing is
creating engagement with your potential customers. It’s the
same as opening up a face to face conversation.
So what’s the big deal with video?
PEOPLE LOVE THEM! Audio and written content can’t
provide your customers with the branded experience
that video can. People love to be informed in a way that
captures their senses. There’s nothing more powerful than
a video that educates your prospects about your products
or services while entertaining them and appealing to their
emotions.