ANDREA SMITH & BRIAN STOTTLEMYER Vernon Graphic Solutions
How VEHICLE GRAPHICS BOOST Your MARKETING
If you ’ re looking for a unique way to promote your
company and brand , few things are more effective than the power of using mobile vehicle wraps in your marketing strategy . In fact , a single car wrap can generate anywhere between 30,000 and 70,000 impressions every day . ( That ’ s a LOT of eyeballs seeing your message !)
The Benefits of Incorporating Vehicle Wraps Within Your Marketing Strategy
Many people completely underestimate just how much of an impression using vehicle wraps in your marketing strategy can truly make on your customers :
• Mobile advertising gets two-and-a-half times the attention that a standard outdoor billboard does .
• Mobile outdoor ads like those on cars , bikes , and even subways have a 97 % retention and recall rate amongst customers . Vehicle Wraps Are
Cost-Effective
Hiring a social media management team , investing in professional digital marketing services , or running an ad in the local paper can also be quite costly . However , car wraps are just as effective as ( and often more so than ) traditional forms of marketing — for a fraction of the cost . In fact , the Outdoor Advertising Association of America states that car wraps are the number-one most cost-effective form of advertising .
Graphics Increase Brand Recognition
Branding is an excellent way to make sure that your company ’ s name is in the minds of everyone . Plus , having a strong brand presence increases your company ’ s overall legitimacy . Consumers will see your brand as a leader within your industry , and they ’ ll likely
also be encouraged to visit your website or stop by your store in-person .
By investing in wraps for your entire fleet of vehicles like trucks , boats , delivery vans , etc ., you ’ ll have far more than just a single car working to increase your brand recognition . Local marketing is all about building trust in your brand , making sure that people see you as an expert , and showing that you ’ re in touch with the needs of your specific community . If you can gain the trust and business of your local market , you ’ ll have a solid consumer base for years to come . What to Include On Your Car Wrap In order to ensure that your car wrap has the best possible impact on your consumers , you need to determine what you ’ d like to include in your design . We strongly suggest that your company ’ s name and logo serve as the focal point of your wrap . When you think about the placement , these two things should not be broken up by windows or car doors if possible .
You should also make sure that your design includes your contact information . You can opt to put that on the sides / doors of your vehicles , but many people choose to use a window decal on the back window to list their contact information . It is also important that your car wrap de-sign is completely consistent with the way your branding looks online and on other promotional print materials ( your storefront , business cards , etc .); and that you use the same font , company colors , and other symbols and slogans on your wrap as you do everywhere else . Again , consistency is what creates brand recognition .
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