MARKETING
Jump Into 2021 With A Strategic Marketing Plan !
2020 is officially coming to an end ... which
means it ’ s the perfect time to pause and reflect on your business successes and shortcomings of the past year and determine what changes you ’ d like to make moving forward . The new year brings the opportunity to refocus and re-establish your goals , and get started with a BANG !
IT ’ S TIME TO GET TO WORK ON YOUR MARKETING STRATEGY !
Strategic marketing is a structured approach to marketing in which you clearly define your objectives and create a detailed plan to accomplish them . This involves creating a plan , implementing specific action steps , measuring and analyzing the results , and
repeating the process . Strategic marketing works not only to shorten the sales cycle but to maximize your business ’ s return on investment by marketing with selective intent .
A strategic marketing plan saves time and money , and will ultimately net your business better results .
Creating a six-month or one-year strategic marketing plan will help ensure that your goals , intentions , and brand messaging stay consistent . By planning ahead , you will have a roadmap for your marketing efforts , with specific milestones along the way . A spending plan will make your marketing budget manageable by allowing you to allocate project costs throughout the year . Plus , allowing enough time to complete projects thoroughly will help avoid errors and save shipping and rush fees associated with expediting printed marketing materials and promotional items . Consider these scenarios : Marketing Materials - Printed collateral and promotional items make a huge impact on your customers . Without careful planning , printing in a hurry can increase expenses and limit your selection . Strategic planning gives you more options and time to review the material to make sure your messaging is relevant and aligned with your company ’ s brand image .
Video & Photography - A video is an amazing tool that has the ability to communicate with and impact an audience emotionally when done right . Coordinating a video project is no small undertaking , so it ’ s vital to plan in advance . A strategic plan will provide your team with the time and resources they need to create an effective script , plan the shots , and gather all of the elements needed for a successful shoot .
Events & Shows - By creating a master plan for the year , you can ensure that you ’ ll have time to organize events and plan for trade shows ! Events can be expensive , and rushing them makes them even more costly . Strategically planning events allows you to space out the costs , prepare materials , and schedule everything in advance , which reduces stress and helps ensure the success of your event !
Intentional , strategic marketing puts you in the driver ’ s seat . Once the plan is in place , you can assign all necessary tasks to your team members , so you can spend your valuable time growing your business . Developing a strategic plan keeps things from falling through the cracks , so your team stays on point throughout the year and reaches business goals . So , get started on your strategic plan for making 2021 the best year for your business yet !
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