Momentum - Business to Business Online Magazine Summer 2017 Issue | Page 10

Small Biz Tips eMail Campaigns Help Businesses Grow! By Steven Reddy, Select Marketing [email protected] all of us have an eMail account. Many of us have A lmost two or three eMail accounts. Some of us even have four or more eMail accounts. How many eMail accounts do you have? Most folks that I know have a business and a personal eMail account. The point is this . . . . We are all using the internet to communicate with each other through eMail. We check our eMails often. Often means every hour to some, and two or three times every day to others. eMail is our lifeline to society, friends, family, business clients and customers, and specific interests. If you are reading this you probably own a business in the Galveston County area. Do you collect eMail addresses from your clients or customers? I hope you do! And if you do, I hope you send out eMail campaigns describing new products or services; or information regarding your products and services to your existing clients and customers on a regular basis. Once or twice a month will do! If you use eMail more often than that, it may cause folks to delete the eMail without reading it. Or even worse “Unsubscribe” from receiving your eMail. And that would be a shame! A lost message to a client or customer is a wasted opportunity. eMail Campaigns Will Help Grow Your Business! If you don’t collect E-Mails it would be prudent to begin. E-Mail is not going anywhere but up in importance. It has proven to be the most effective way to convey a message 10 MOMENTUM / Summer 2017 for the past fifteen years. If it didn’t work, the League City Regional Chamber of Commerce wouldn’t use it. They use it very effectively to notify the membership of upcoming events. eMail campaigns are personalized and arrive almost instantly after being sent. Companies like Constant Contact and Mail Chimp provide great eMail Campaign Services. They have instructional videos and tutorials that an 8th grader can understand and execute. These two companies, along with several others, are the only way to approach this type of marketing technique. If you send out less than 10,000 – 12,000 eMails a month the service is FREE. That’s right FREE! If you send over 10,000 – 12,000 eMails monthly the cost is truly minimal. If you try to do it from your personal or work eMail, you will be classified as a SPAM sender and blacklisted from the internet. You don’t want that to happen. Do it correctly or don’t do it at all. eMail campaigns can be very effective if done correctly. Sell as little as possible! Most folks don’t want a sales pitch from every eMail they receive. Use it for information about you and your business. New products and/or new services are great things to share. Discounted pricing gets old very fast and effectively lowers the value of your products and services. An occasional sale is fine; however, keep it to a minimum for the Best Results. Try an eMail campaign as they can be very effective when done correctly!