Who Is Google and Why Should I Care About Them?
Small Biz Tips
Who Is Google and Why Should I Care About Them?
By: Steven Reddy,
Select Marketing
Steven @ selectmkt. com
Google is an Internet Marketing Services Company. They are a Search Engine. They provide a wealth of information as it relates to the Internet. And Google is an advertising company. Their annual revenue in 2016 was 89.5 Billion Dollars. They were founded on September 4, 1998. In less than 20 years Google has become so powerful and well known that it would be very difficult to find someone on planet Earth that has not heard of them. They provide over 6 billion Internet searches every day for FREE! That’ s approximately 90 % of all Internet searches done each day. Google controls the Internet!
Google is even used as a verb to find things online. For instance, what is Burkina Faso?“ Let’ s Google Burkina Faso to see what information is available!” As it turns out Burkina Faso is a land locked country in West Africa. Its size is nearly 106,000 square miles. The population is just over 17 million people. It borders six other African Countries and the official language is French. The capital city is Ouagadougou.
The Internet has become the greatest source of information in the history of the World. Google dominates as a Search Engine and controls what information you see after doing an Internet Search. Because of this, it is important that your business have an Internet Website which has proper Search Engine Optimization. It is also important that your website contain everything that Google thinks is important based upon the search words that you would like your website to be found under. If your website is optimized correctly it will easily be found by someone who is looking for a business like yours. This process of paying attention to what Google thinks is important is called Search Engine Optimization or SEO. Words like Plumber, Italian Restaurant, Brain Surgeon, or Automobile Mechanic could all be search words. Location can be specified as well.
Okay, so what? Why should I care about Google? I own a small business in League City, Texas.
You should care about Google because they are the most powerful company in the World when it comes to Brand Awareness. Brand awareness is important to local businesses. As we mentioned above, Google controls the greatest marketing tool ever created by mankind... The Internet! If your business has a website, and I’ ll bet it does, then you are one website out of the 960 million websites that exist on the Internet today. Simple mathematics tells us that’ s it’ s a 960 million to 1 shot that your website will be found. That’ s not exactly the opportunity that you want to bet your business upon is it? Me either! If you want your website to be easily found online, then you must provide Google with proper SEO.
The Internet has replaced the Yellow Pages of yester year. People who need products or services that they are unfamiliar with will more often than not search the Internet for an answer. They will also most likely use Google to do that Internet Search. Therefore, if you want people to find your business information on the Internet then pay attention to what Google requires to make that happen easily. Google can help you market your business! Google can highlight and feature your business. And Google can alert customers that your business is Open and ready to serve. They will even display Testimonials.
That is why you should care about Google!
9 MOMENTUM / November 2017