Momentum - Business to Business Online Magazine MOMENTUM Summer 2018 | Page 23

Don’ t Go It Alone!

Why A Business 
 Coach Matters

Don’ t Go It Alone!
By: Leeanne Lowe Be Ignited
Leeanne @ empiread. com
In school, students progress through each grade with guidance, instruction, assignments, accountability, feedback and metrics. Teachers create the curriculum and set the pace. Students are graded based on the degree to which they meet the teacher’ s expectations. Once students satisfactorily meet all of the criteria, they move up to the next level and the process repeats all over again. They always know where they stand, and who to go to for help.
Once one graduates to the world of business, however, the system changes. Business owners strive to meet their business goals and grow their companies, yet often the process is undirected and lacks accountability. They are often left wondering if they are making the best decisions- adrift on a sea of choices. As a result, a business may not reach its full potential and opportunities may be missed. By providing guidance and accountability, a good business coach can help steer a business owner onto the right course.
All coaching is, is taking a player where he can’ t take himself.-Bill McCartney
A business coach is an individual who works with you and provides perspective, evaluates plans and offers resources and advice. They help you clarify the vision and goals of your company, then guide you in creating and executing the steps to turn those objectives into reality. They work with you to create structure within your business.
When it comes to your obstacles and things you struggle with in your business, a business coach is your best friend. They have experience and an objective point of view. They are someone you can talk to in confidence to get unbiased opinions about what goes on in your business and suggestions on how to make improvements. They will help you leverage your strengths and address your weaknesses- developing the skills to captain your own ship more effectively.
In addition to being a confidant and advisor, a business coach is your accountability partner. They are committed to your success and will hold you to it. A good business coach will pay for themselves by helping you make more money. They will use their proven processes to help you identify ways of making or saving money and meeting your financial goals.
Business coaches can also help you get more leads. They typically have a wide network of contacts and resources that they will tap into for your benefit. If your business coach is skilled in marketing, they can also help you assess the quality of your prospects, identify your ideal audience, and develop a strategy for reaching them.
So if you are ready to take your business to the next level, consider hiring a business coach. Interview them to make sure they have the experience and skill set that align with your business. Then to realize the benefits, commit a year to working with them. Ultimately the results are up to you and are determined by the actions that you take, but a good business coach can help you increase those results exponentially!
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